How Security Guards Can Positively Impact Your Customers

Posted on Posted in Security Strategies
How Security Guards Can Positively Impact Your Customers
A team of security officers will help to ensure that your customers can enter and exit your business safely during your business hours.

Do you employ a team of security officers at your business? In addition to providing security and protection to your business, there are many other ways security guards can have a positive impact on your customers. Many of these added benefits are often overlooked. Keep reading and discover some benefits of security personnel.

Provide a Professional Image for Your Business

In most cases, security guards are stationed at entrances of buildings, stores, parking lots, etc. If you are a store owner, a security guard standing at the front of your store can greet customers into your store and make them feel welcome. Most people appreciate being noticed when they walk into a business of any kind. The argument can be made that customers deserve that because they are there to spend their money on your merchandise. It is important for business owners to realize that the more comfortable a customer is with the atmosphere in a store the more likely they are  to make a purchase. A security guard can also provide directions to customers which will also help to make them feel welcomed as well.

Offer Assistance To Customers

Although a security guard may not be able to answer specific questions about your business (how much items cost, whether or not items or on sale, if an item is available in a larger size, etc.) they may be able to answer some other general questions that your customers have. For example, a customer may ask about store opening/closing times, where the restrooms are located, or even where the customer service department is located.

Ensure Safety of Customers as they Enter and Exit Your Business

A team of security officers will help to ensure that your customers can enter and exit your business safely during your business hours. This step will also help to create a feeling of safety for your customers, as the presence of your security personnel will allow them to feel comfortable in your facilities during their visit.

CES is Dedicated to Serving Our Community

Since opening in 1975, we have been committed to serving businesses in the District of Columbia, Virginia, and Maryland. Our values include proactive communication, honesty, reliability, and quality. We also believe in paying unparalleled attention to detail, no matter which service you require us to provide.

Our services include the following: Professional security teams for permanent, temporary, emergency and rapid-response support; around-the-clock patrols and management attention; concierge and hospitality staffing; and a dedicated mobile patrol service with associated staffing. Contact us for a free, professional consultation today! Call 443-471-7000.  Don’t forget to follow us on Social Media through Facebook, Twitter, Google+, and LinkedIn!